Success can be light and easy!
Young, dynamic, inventive and likeable are the attributes that distinguish “Die leichte Muh” as a brand. A natural approach to lightness and pleasure.
Coffee milk and the first low-fat fresh milk with prolonged freshness guarantee enrich the breakfast table for an active morning start. The first “Coffee 2 go” in a non-chilled cup – delicious coffee from fresh beans with low-fat milk, lightly sweetened – combines lightness with pleasure any time of the day.
Ideas for further delicious low-fat milk innovations abound. TV-Spots featuring an uplifting lightness in sunny and blossomy surroundings underline the brand´s ambiance and convey to the consumer a bright perspective on life: Take it light and easy!
Nr.1 in the low-fat fresh milk segment
Nr.2 – behind Maresi – in the coffee-milk market
First coffee from fresh beans with low-fat milk non-chilled in the popular cup
(source: Maresi data, The Nielsen Comp.)
